Showing posts with label Customer. Show all posts
Showing posts with label Customer. Show all posts

Sunday, June 10, 2012

Save Money on IT Infrastructures

Reduce IT Infrastructure Costs


Infrastructure as a Service (IaaS) is less known to the general public since it is usually addresses large companies' needs, rather than individuals'. However, IaaS services have a lot to offer to even small companies and could reduce IT costs significantly. In this post, I'll try to elaborate about this topic to help you save money on unnecessary in-house IT infrastructures.



As I've mentioned in the Cloud-up your business post, IaaS is related to IT infrastructure services that can be bought, or rented, over the Internet. For those who needs it most, this definition means nothing. In order to simplify it, here are some examples of infrastructures that are in use in businesses: storage, network services, security appliances and databases.

But how could you use export your organization storage, or network services, to the cloud?

Imagine that your business required 1TB of storage in 2008 to archive all invoices, customers' data, internal documents, accounting reports and so on. If you want a reliable way to store all this important data, and to allow access to it from every where, you would have to do the following:
(1) Buy at least 2 hard-drives (for redundancy) of 3 TB each (to allow future growth)
(2) Install it in a secure and appropriate place (so nobody would be able to steal it, or just accidentally trip over it)
(3) Connect it to the business network (using another computer or a router)
(4) Configure everything
(5) Define security policy and how to enforce it
(6) Routinely maintain the disks so it won't get fragmented (which affects speed and performance)
(7) Install UPS to the storage and network devices to allow availability in case of a power failure

Having done all this, and you still left with a major problem - if there are more than one physical locations for your office, or you wish to work from home, in every problem that may happen from those HDs to the remote location, you will loose your ability to work. If the UPS is down, if the cleaning lady/guy broke something by mistake, if the router has malfunctioned, if there are too many people accessing the HD at once, if...    All would damage your work in the short run, and make you loose customers and business opportunities in the long run.

Using the alternative cloud-based storage is done as follows:
(1) Select your preferable service provider (such as Dropbox, Google Drive, Amazone Web Services, etc.)
(2) Sign-up for the service
(3) Configure all devices to work with the selected service
(4) Go to a happy-hour-beer-serving bar and watch a Euro 2012 football match

In this way, you would never have to worry about maintenance, or possible failures. As long as you have an Internet connection, you will always be able to access your business data. The IaaS service provider companies will take care of the rest - matinating the health of their storage device, the security policy, backups, replacing malfunctioned hardware, iron your shirts, and so one. And all for just a few dollars per month. Amazing, isn't it?!

This is also applied for network services, which allows you to set a secured network for your organization, without installing your own modems and routers from point-to-point. ISP are using advanced network technologies such as MPLS (Multiprotocol Label Switching) to set-up Virtual Private Networks (VPNs) according to their customers' needs and specifications. These VPNs acts as private networks for organizations and businesses allowing them to control traffic, ensure quality-of-service to end-users, enforce security policy and more. Before that, companies needed to install their own network appliance to benefit from these services. Nowadays, it is all one phone call  away from being "installed" in your company and starting to save you money and increase your efficiency.

You can use Cloudorado, or alternative comparison websites, to compare between some of the IaaS providers.

The main takeaway is that almost everything can be bought/rented as a cloud service. All that needs to be done is to define the specifications of your needs and find the appropriate provider.


NinjaCloud

Saturday, June 2, 2012

Improve Your Customer Relationship Using the Cloud

Use Cloud CRM Services to improve your business

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
Jeff Bezos, Co-founder and CEO of Amazon

Not so long ago, CRM (Customer Relationship Management) was the enterprises' and large organizations' heritage. SMBs could not afford the costs of developing, purchasing nor maintaining CRM systems. However, this has changed due to the revolution of Cloud Computing. Nowadays, any business, as small as a self-employed plumber with no office space, can provide his customers with better service, and with virtually no additional cost.

CRM systems enables businesses to increase profitability, retain customers,  attract new customers, offer new services and products, improve customer service and more. By using CRM, companies were able to maintain a strong relationship with their customers in an automatic and easy way. Imagine an airline company that uses CRM to track customers' bookings, offer attractive and relevant flights, identy preferences and customize service offered, alert when a customer is unhappy and even provide an easy way to complain or send suggestions for improvement. All these create a stronger relationship between the customer to the company and increase the sense of loyalty between them. The bottom line - CRM creates a bigger and a more sustainable revenue stream to the company.



Before Cloud Computing services started to pop-up like mushrooms after the rain, CRM systems (and many other services discussed in past and future posts) were expensive software that a business needed to install on an independent server. Setting up a CRM system in a business accompanied with high costs of customization, development, hardware and software implementation, personnel training, maintenance costs, etc. It goes without saying that only multi-million dollar companies could afford these kind of expenses - among them, large retailers, airline companies, IT firms, banks and other financial institutes, electronic products vendors, and so on. Cloud Computing revolutionized the industry by offering a standardized, and easy to use, CRM services that can be rented by any business. All a business needs to setup its own CRM is to sign up to one of the many online services, and immediately improve its relationship with its customers

To make the your job easier, following are a few services that you can experiment with. All you have to do is to find what suites your company's needs best.

  1. SAP
  2. Microsoft Dynamics CRM
  3. salesforce
  4. ZOHO CRM
  5. ElementsCRM (for mac business)

If you find it difficult to start, and you feel like you need a little push to get started, do not hesitate to comment with questions. We'd be glad to offer additional guidance.

NinjaCloud