Improve Your Customer Relationship Using the Cloud

Use Cloud CRM Services to improve your business

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."

Jeff Bezos, Co-founder and CEO of Amazon

Not so long ago, CRM (Customer Relationship Management) was the enterprises' and large organizations' heritage. SMBs could not afford the costs of developing, purchasing nor maintaining CRM systems. However, this has changed due to the revolution of Cloud Computing. Nowadays, any business, as small as a self-employed plumber with no office space, can provide his customers with better service, and with virtually no additional cost.

CRM systems enables businesses to increase profitability, retain customers,  attract new customers, offer new services and products, improve customer service and more. By using CRM, companies were able to maintain a strong relationship with their customers in an automatic and easy way. Imagine an airline company that uses CRM to track customers' bookings, offer attractive and relevant flights, identy preferences and customize service offered, alert when a customer is unhappy and even provide an easy way to complain or send suggestions for improvement. All these create a stronger relationship between the customer to the company and increase the sense of loyalty between them. The bottom line - CRM creates a bigger and a more sustainable revenue stream to the company.

Before Cloud Computing services started to pop-up like mushrooms after the rain, CRM systems (and many other services discussed in past and future posts) were expensive software that a business needed to install on an independent server. Setting up a CRM system in a business accompanied with high costs of customization, development, hardware and software implementation, personnel training, maintenance costs, etc. It goes without saying that only multi-million dollar companies could afford these kind of expenses - among them, large retailers, airline companies, IT firms, banks and other financial institutes, electronic products vendors, and so on. Cloud Computing revolutionized the industry by offering a standardized, and easy to use, CRM services that can be rented by any business. All a business needs to setup its own CRM is to sign up to one of the many online services, and immediately improve its relationship with its customers. 

To make the your job easier, following are a few services that you can experiment with. All you have to do is to find what suites your company's needs best.

1. SAP
2. Microsoft Dynamics CRM
3. salesforce
4. ZOHO CRM
5. ElementsCRM (for mac business)

If you find it difficult to start, and you feel like you need a little push to get started, do not hesitate to comment with questions. We'd be glad to offer additional guidance.

NinjaCloud